Internet Marketing is an increasingly convoluted endeavor that evolves daily as the dance between marketers and Google continues. Things which worked before work no longer. Entire strategies have been called forth and than dispelled. Some things, however, never change. For instance, the need for backlinks.
Google has the tough job of deciding how popular any given site is. One way it does this is it looks for other sites which link to it. These are called backlinks. Google does whole swathes of analysis on these bl's, looking primarily at the ranking and popularity of the website with the backlinks. Google also looks for relevancy (how closely is the backlink content related to the main site), and fakeness. If the backlinking site just looks fake (to robot Google) Google might not count the bl or might actively punish the main site. This is why it is important to make your backlinks look organic. Most people do this by placing the backlink into a blog post or article relevant to the subject of their main site.
So what emerges is a personal blog network, the sole purpose of which is to fling Google juice up to a single site, and hopefully propel that site to the front page.
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